Goodbye Plug-in, and good luck!

Around 10 years ago I set up a company. It didn’t seem like a big deal. In fact, it was merely a tax entity for my freelance career. I had this idea that I could sell a customisable web site service where you could choose which options to “plug-in” – hence the name Plug-in Media.

I never really planned for it to expand any more than just me but things started to take off when I partnered up with the creative genius Dom Minns. Ours was a highly fruitful collaboration – with his imagination and creativity, and my technical background, a period of high quality productivity ensued.

Later we were joined by kids’ digital specialist Juliet Tzabar and her skills and experience led to the project that won our first BAFTA – Big and Small for the BBC.

I was involved with some really fun projects but as we became more and more successful I was spending more of my time doing “business stuff” – meetings, accounting or managing people, and less of my time actually building things. It was becoming harder and harder to do the things I loved – my side projects, blog posts, writing tutorials, open source libraries and travelling the world speaking at conferences and sharing things that I have learned. I was becoming unhappy.

So over the last few years, I’ve been gradually less involved with the business. As our work diverged and we began moving into slightly different areas, I felt I had become less useful to them. So last week I finally sold my remaining shares back to them, and now I am no longer part of Plug-in Media.

It’s quite a strange feeling, but not a bad one. Separately we are both flourishing. They’re busier than ever with amazing projects for clients like the BBC, Sesame Street, Nickelodeon, and now have 3 BAFTAs, the most recent for the Psychoville website. And I’m really enjoying my new found career as a digital artist, along with the increasingly ambitious projects I take on, like PixelPyros and Lunar Trails.

I’m proud that I had a part in creating such a great company, but it’s no longer mine – their success is now entirely due to the hard work of their current directors.

So I wave goodbye to my friends at Plug-in Media. Good luck, and I wish you every success on your onward journey.

7 replies on “Goodbye Plug-in, and good luck!”

It’s important to do what you enjoy and what makes you happy. I wish you, and also Plug-in Media, all the best in the future and looking forward to see you on conferences and read your blog entries 🙂


Good luck dude. Been a fan from afar for many years. I think I was even up against you for that first Bafta? Keep making the awesome stuff, it gives us all something to aim for.

Best of luck with your new direction Seb! There’s nothing that beats striking out in a new direction 🙂

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